Public Relations & Marketing Services

Gonder Public Relations provides a range of public relations and marketing services to help client’s goals take flight.

Results-Oriented Public Relations Plans - Developing strategies and programs to meet specific objectives for an organization and its publics. The focus is on solving problems and developing relationships with key target audiences through systematic, two-way communications.

Media Relations – Helping clients meet strategic objectives for news coverage in consumer and business publications through news releases, social media, case studies, feature articles, editorials and interviews, cultivating relationships with key reporters and creating events that generate media coverage.

Media Training – Developing key message points and conducting mock interviews to help clients achieve strategic objectives and avoid problems in news media interviews. Customized with your messages and videotaped.  To learn more, click here. 

                                            
Reputation Audits - Conducting interviews and focus groups to determine current community attitudes and recommend changes to enhance the organization’s image.

Communications Audits – Reviewing an organization’s publications, websites and other communications channels, coupled with interviews and focus groups, provide valuable insights and guidelines for strengthening internal and external communications.

Marketing - Researching and developing plans and conducting campaigns to generate inquiries and referrals or to increase sales; using social marketing techniques to promote healthy lifestyles to youth and adults across Colorado.

Crisis Communications – Developing crisis plans that identify key spokespersons by issue and a process for notifying internal and external audiences. During a crisis, we provide counsel to leaders and coach executives prior to media interviews.

Internal Communications – Designing and providing effective communications vehicles, including print and electronic publications, intranets, tools to help supervisors communicate and audits to evaluate effectiveness and recommend improvements.
Publications - Writing, editing and producing newsletters, brochures, annual reports, announcements and books.

Community Relations - Developing strategies to foster positive relationships between companies, schools and government agencies with the key constituencies.

Speaker Training – Providing individual coaching and group training to increase presenter effectiveness and confidence; including customized messaging, anticipating questions and videotaping for critique and improvement.

Trade Shows and Special Events – Attracting prospects to trade show booths and arranging on-site interviews with key editors and reporters, developing events and conferences to create interest among potential clients, to acknowledge key audiences and to educate opinion leaders.

Web Site Content –Providing content and structure to new and existing Web sites, as well as launching the sites and search engine optimization. 



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