Research to Inform Decision-Making

Investing in research before implementing a major campaign or initiative is money well spent to make sure your strategies will yield the desired results. Focus groups, interviews and online surveys bring insights and help organizations avoid costly mistakes.

Research can help answer questions

For a marketing campaign:

What messages resonate with our customers?
What images are most effective?
What do our customers consider our strengths?
Where do they seek improvement?
What new products would they like to see?

To improve internal or external communication:

What channels of communication do our stakeholders use?
Which sources of information do they consider the most credible?
How well are messages filtering down from top management to front-line employees?

Informing officials on public policy:

What do various stakeholders think about important issues?
What is the reputation of the program or organization?
Do they support the proposed change?
What other information do they need?

When launching a new initiative, research can pinpoint employee and customer attitudes and preferences for a strategic approach to implementation.

We have used focus groups and interviews to audit the effectiveness of internal and external communications and make recommendations for improvement.

Focus groups and interviews help hone messages and plumb attitudes about important issues.