Customized Media Training
We can provide a half day or customized training sessions for individual executives and public information staff. Training can include an overview of how the media works and what makes a story newsworthy to taping and feedback for on-camera interviews.
Sample Agenda -- Half Day of Training
1. Overview - How the Media Works
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Communicating Successfully
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Preparation and Delivery
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Characteristics of Broadcast Interviews
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Characteristics of Print interviews
2. Demonstration Interview & Taping
3. Getting Your Organization's Message Across
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The Power of Key messages
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Discuss your key messages
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Practice customized interview scenarios and videotape
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Debrief and repeat
4. Bridging and Flagging Back to Your Message
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How to "stay on message"
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Role Play to demonstrate techniques
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Practice interviewing and using advanced techniques
