Customized Media Training

We can provide a half day or customized training sessions for individual executives and public information staff. Training can include an overview of how the media works and what makes a story newsworthy to taping and feedback for on-camera interviews.

                  

Sample Agenda -- Half Day of Training                    

1.    Overview - How the Media Works     

  • Communicating Successfully
  • Preparation and Delivery
  • Characteristics of Broadcast Interviews
  • Characteristics of Print interviews
2.   Demonstration Interview & Taping
  • Debrief the interview

3.   Getting Your Organization's Message Across

  • The Power of Key messages
  • Discuss your key messages
  • Practice customized interview scenarios and videotape
  • Debrief and repeat

4.    Bridging and Flagging Back to Your Message

  • How to "stay on message"
  • Role Play to demonstrate techniques
  • Practice interviewing and using advanced techniques




 
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