Generating Long-term Media Coverage for Telecommunications Client

United States Cellular Mobile Telephone Network was a Gonder PR client for three years.  In addition to generating regular coverage for the client in newspapers, radio and  television,  Gonder PR negotiated a long-term community relations partnership with the top-rated radio station in Laredo, Texas to promote the HERO network.  

The Y-95 United States Cellular HERO network encouraged drivers to report traffic and safety issues to the radio station, which broadcast traffic alerts. As one of the major crossing points between the United States and Mexico, traffic had become much more congested on the highways.

The HERO network partnership was announced at a news conference where the Laredo Deputy chief of police spoke of the safety value, along with the general managers of United States Cellular and Y-95 radio.

Because the partnership was positioned as a community relations and safety program, the announcements ran many times a week for most of a year - generating an estimated  $100,000 in positive media exposure.