Being Prepared Before a Crisis Hits

 

Companies are more likely to survive a crisis with their reputation intact if they have put a communications plan in place. Crisis communications plans identify:

      Types of crises the company is most likely encounter

      Who should be on the crisis team

      Key messages about the company's values

      Messages specific to the crisis.

Once established, the crisis team should rehearse the plan so all the key players are aware of its key provisions.

Social media is an increasingly important part of the crisis plan.  And media training can help you or your CEO perform better before the cameras start rolling.

Reputations take years to build.  They can be destroyed or seriously damaged when crises are not handled properly.   We have created crisis plans and protected our employer's and client's reputations by properly handling many crises. Contact GonderPR for a no-cost consultation on the kinds of services we can provide.

Protect your business or organization with a crisis plan before the crisis hits.  At that point, you won't have time to plan!