Juicing the SEO on Your Site

August 25th, 2010 3:59pm - Posted By: Peggy Gonder

Searching on the web is becoming more fragmented and personalized.  The top search engines are not just Google, Yahoo and Bing; they are joined by Twitter, You Tube and Facebook. 

Those were some major insights I gained from a webinar by Hubspot gurus sponsored by the American Marketing Assocation. Kipp Bodner of Hubspot proclaimed that SEO rank is "a meaningless metric" because it can vary based on who is searching, where they search and what is happening.

As examples, someone seeking a plumber might search Angie's List, not Google. So, what to do?  In addition to the obvious advice about blogging to add fresh content to your site, you want to add inbound links. Posting a presentation you've done on Slideshare and linking to your website is an inbound link that adds to your site's authority with search engines.

Other tips:

1. Publish more often using multiple venues, including blogs, podcasts, videos, presentations and news releases.

2. Make it easy for site visitors to share your content with buttons to post to Twitter, Facebook, Stumble Upon and del.icio.us.

3. Build a large social following (your reach) with lots of connections on Linked In, Facebook fans, Twitter followers and YouTube viewers.

4. Engage your social following by posting useful content with links.

5. Continue building lots of web pages with keyword-rich content.

6. Promote content to get inbound links.

7. Check the SEO 'juice' of your site at www.websitegrader.com.

Hubspot founders have written a book, Inbound Marketing, that is available at Amazon.com.  To see a PDF of the presentation, click here.

Posted in: Online communications

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